Experiential & Spatial Design — Co-founder, Oficina.LA — New York / Los Angeles
I design immersive environments for cultural institutions, luxury brands, and large-scale events — work that lives at the intersection of architecture, design, and production. Through Oficina.LA, the practice I co-founded, I lead projects from concept through installation.
In 2024, the IFPDA Print Fair returned to the historic Park Avenue Armory, where I led the design of the fair's inaugural edition in the venue. Working across the Wade Thompson Drill Hall and the Armory's landmark interiors, I developed the exhibition masterplan, environmental graphics, talks forum, VIP lounges, sponsor activations, and artist installations that shape the visitor experience. The project accommodates more than 70 international exhibitors and over 20,000 visitors during its four-day run, integrating exhibition, programming, hospitality, and gathering spaces throughout the fair. Recent editions have featured commissioned installations by Mickalene Thomas (2025) and Hank Willis Thomas (2026), as well as hospitality activations including the Pommery Champagne Bar.
Role: Creative Lead · Exhibition Masterplanning · Environmental Graphics · Lounge Design · Talks Forum Design · Sponsor Activations · Artist Installation Integration
Prior to the fair's return to the Park Avenue Armory, I contributed to the design and spatial planning of the IFPDA Print Fair at the Jacob K. Javits Convention Center. The project included exhibition layouts, environmental graphics, public gathering spaces, lounge environments, and the integration of commissioned artist projects into the fair experience. Featured installations included a monumental site-specific entrance commission by Derrick Adams (2022) and the headline special project by Yashua Klos (2023). Lounge environments were developed in collaboration with Cassina, creating curated spaces for gathering and hospitality within the fair.
Role: Exhibition Design · Spatial Planning · Environmental Graphics · Lounge Design · Artist Installation Integration
The 2023 edition of the longest-running fine-art photography fair in the U.S., staged across multiple floors of Center 415 on Fifth Avenue. The design threaded gallery environments, lounges, and a café through the building — including the Fritz Hansen Window Lounge overlooking Fifth Avenue and furnished rest areas that gave visitors room to slow down between viewings.
Role: Design lead, Oficina.LA · Partners: Fritz Hansen
The fair's move to the Park Avenue Armory. New for 2026, Focal Point — a solo section for lens-based media built on a sculptural zigzag wall system that gave each gallery its own room while keeping the fair open and visible. Lounges and activations throughout the Armory, including the VIP Lounge in the Trophy Room with Leigh Works and the Salt NYC portrait activation in the Colonel's Room.
Role: Design lead, Oficina.LA · Partners: The Future Perfect, Apparatus, Bocci, The Somerset House
For the DESTE Foundation's exhibition DESTEFASHIONCOLLECTION: 1–8, I co-developed an exhibition system of suspended chainmail-curtain enclosures that organized the presentation of eight years of artist-curated fashion capsules. Installed within the Benaki Museum, the fluid partitions created a sequence of interconnected galleries that framed works by M/M (Paris), Juergen Teller, Helmut Lang, Charles Ray, Diller Scofidio + Renfro, and others while exploring the shifting boundaries between art, fashion, display, and archive.
Role: Conceived Chainmail-Curtain System · Exhibition Design · Design Drawings · Installation
A large-scale Tony Oursler installation combining sculptural elements, projected imagery, and immersive environments, developed in dialogue with the museum's architecture for a fourteen-artist exhibition curated by Alice Nien-pu Ko, shown alongside Nam June Paik, Max Ernst, and Apichatpong Weerasethakul.
Role: Exhibition design, fabrication coordination & projection mapping, with Oficina.LA
Two concurrent immersive venues for Getty's PST ART: Art & Science Collide, translating a five-artist vision into built space with a team of artists, fabricators, and architecture students.
Role: Design & production, Oficina.LA
For six consecutive editions, I served as lead architect for The Armory Show, overseeing the design and masterplanning of New York's largest international art fair. Spanning more than 200,000 square feet across Piers 92 and 94, the fair brought together nearly 200 galleries, institutions, and special projects from around the world. My work encompassed exhibitor planning, circulation strategies, VIP lounges, restaurants, public spaces, and artist commissions, shaping the experience of approximately 60,000 visitors annually. The project required balancing the operational complexity of a temporary city with the curatorial ambitions of one of the art world's most influential fairs.
Role: Lead architect & project manager, BSC Architecture · Partners: Roche Bobois, Knoll, Herman Miller, Foscarini
Exhibition environments for Tony Oursler’s Imponderable, an immersive multimedia installation exploring the intertwined histories of technology, spiritualism, illusion, and media culture. Commissioned by the LUMA Foundation and later presented at MoMA, the project combined a feature-length “5-D” cinematic experience with archival materials drawn from Oursler’s extensive collection of ephemera. I co-designed the theater environment for the immersive film installation and the accompanying research library, creating spaces that supported both sensory immersion and close engagement with the artist’s archive.
Role: Theater Design · Library Design · Technical Production